Netflix Replacing Star Ratings With Thumbs Ups and Thumbs Downs (Variety)

Netflix is replacing their 5 star customer rating system with a simpler thumbs up/thumbs down. Reel Charlie based the 5 star system used here on Netflix. No way that is changing. As my dear friend Barbara has told me, “I love your 3.5 ratings, because it makes me wonder what’s worth watching in that film.” The Siskel & Ebert television show rating may be easier for folks to use, but certainly there’s a big difference between a 3 and a 5. And yes, even between a 1 and a 2. Oh well, time marches on. From Variety,

Netflix VP of Product Todd Yellin told journalists on Thursday during a press briefing at the company’s headquarters in Los Gatos, Calif., that the company had tested the new thumbs up and down ratings with hundred of thousands of members in 2016. “We are addicted to the methodology of A/B testing,” Yellin said. The result was that thumbs got 200% more ratings than the traditional star-rating feature.

Netflix is also introducing a new percent-match feature that shows how good of a match any given show or movie is for an individual subscriber. For example, a show that should close to perfectly fit a user’s taste may get a 98% match. Shows that have less than a 50% match won’t display a match-rating, however.

Read the entire article.


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